Brit tourists failing to heed eco-warnings

Despite grave environmental warnings, the majority of British holidaymakers do not consider their trip's impact on the planet when choosing a holiday, new research has revealed.

According to data from BLM Media, 60 per cent of Britons said they would not cut the number of holidays take abroad to cut their carbon footprint.

Meanwhile, just over 30 per cent said they would be unwilling to pay extra for a holiday if it was allied to a carbon offsetting scheme.

Chris Almond, business director at BLM, said: "The green message is not getting through to holidaymakers who appear to value their vacations more than the environment."

BLM's findings were echoed in a similar survey conducted by TravelMole which found that 40 per cent of respondents said that they would not book a holiday with tour operator with green credentials solely to mitigate environmental damage.

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