SriLankan Airlines introduces reward scheme

SriLankan Airlines has introduced a new reward scheme this month, which will benefit regular customers.

The airline's frequent flyer scheme, 'SmiLes', will feature three tiers of membership – gold, silver and blue. Passengers' status will be decided according to how many miles they have accrued.

"SmiLes…will open the door to a world of rewards for our passengers," said Manoj Gunawardena, head of worldwide passenger sales for the airline.

He added: "[We] will be introducing a number of partner airlines and other companies, which will offer members a choice to both earn and burn miles for a variety of goods and services."

Benefits that customers could earn will range from money-off hotel stays to deals on bank services.

In related news, at the end of March 2008 the Sri Lankan government announced that the airline will be its first choice for all foreign VIPs visiting the nation, as well as for government officials.

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